Marketing I Positioning I Growth Strategy
International Marketing Consultancy
Marketing I Positioning I Growth Strategy
International Marketing Consultancy
Our Strategic Service Pillars
MARKETING
GROWTH STRATEGY
POSITIONING
Intelligence Before Action
We transform data into strategy, using SWOT analysis, consumer insights, and market trends to shape informed decisions. Our refined marketing mix ensures brands don’t just compete—they thrive.
POSITIONING
GROWTH STRATEGY
POSITIONING
The Art of Standing Out
Successful brands own their space. We craft positioning strategies, brand portfolios, and market entry plans, ensuring clarity, differentiation, and impact.
GROWTH STRATEGY
GROWTH STRATEGY
GROWTH STRATEGY
Scaling with Intent
Growth is strategic, not accidental. We build go-to-market plans, pricing scenarios and partner ecosystems, enabling brands to expand with precision and purpose.
We work with Startups, Scale-ups, SMEs and beyond
Your size does not matter. Your mission does
Whether launching in the U.S. or optimizing an existing presence, we bring a deep cross-industry perspective that ensures our clients are not just competitive, but also market relevant and especially future ready.
Our Founding Story
From Dutch Bicycles to Business Strategy
"Great things happen when the right people cross paths—sometimes, quite literally, on a bike."
Kragten & Van Doorne Consultancy started the way many great Dutch connections do—through bicycles. When Wilbert and Nathalie moved to Cambridge, Massachusetts, they were both far from the Netherlands but still carried their shared love for two things: international business and cycling. As fate would have it, their paths crossed thanks to a casual plan to bike to school—a classic Dutch way to build community.
What started as a simple meet-up quickly turned into conversations about global marketing, business growth, and the challenges companies face when expanding into new markets. With years of experience in brand strategy and market entry across multiple industries and continents, they realized they had the perfect blend of expertise to help businesses thrive in the U.S.
And so, Kragten & Van Doorne Consultancy LLC was born—a partnership rooted in international experience, strategic insight, and a shared passion for helping brands & companies navigate new territories (on and off the bike).
An international consultancy led by us
Nathalie van Doorne
Marketing Strategy & Portfolio Management
An internationally experienced marketing professional with 15+ years of expertise in strategic brand management, digital marketing, and business development across global markets. Fluent in 5 languages and having lived in 8 countries, Nathalie brings a true global perspective to marketing and strategy.
Wilbert Kragten
Marketing Entry & Positioning
An international marketeer and strategist who built a 20+ year expertise in the international marketing & business field. He has a proven track record of business & marketing successes and has worked in cross-functional and cross - cultural environments. Author of the book “Mastering the Marketing Entry in the US”.