ABOUT THE BOOK
Mastering the Marketing Entry in the United States
Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market from a marketing point of view.
WHAT'S INSIDE
10 STEPS OF MARKETING ENTRY
10 STEPS OF MARKETING ENTRY
OVER 25 CASE STUDIES
10 STEPS OF MARKETING ENTRY
MARKETING TOOLBOX
CHEAT SHEETS INCLUDED
Meet the Author
WILBERT KRAGTEN
A prolific writer and speaker with decades of experience in g , Wilbert has authored marketing books, papers and articles, delivered workshops, and appeared on TV and radio, sharing his expertise on market entry and positioning. Consulted by numerous companies, his insights on best practices are sought after worldwide.