Entering the U.S.
For companies beginning their U.S. expansion, we help define positioning and adapt messaging and marketing to the expectations of the local market.
How we help
Strategic marketing consultancy
Your next market needs its own strategy.
We help companies enter and grow in the U.S. and support American businesses expanding into Europe and beyond. From positioning to market adaptation and localization, we bring the strategic marketing expertise your team needs.
Based in Cambridge, MALed by two international marketers20+ years international expertise
Who we help
Strategic expertise for your next stage of growth
Whether you are entering the U.S., strengthening an existing position, or taking your business into new international markets, we meet you at your stage of expansion.
Growing in the U.S.
For businesses operating in the U.S., we provide strategic marketing expertise to support an existing team or act as a strategic partner when there is no team in place.
How we helpExpanding into Europe and beyond
For U.S. companies pursuing international growth, we bring market-focused marketing expertise that complements existing marketing and international business teams.
How we helpHow we help
A clear direction. Marketing that fits your market.
Four connected services that take your strategy from direction to messaging your market understands.
01
Strategic marketing
Set a clear marketing direction, identify priorities, and build a practical plan to support your business ambitions.
02
Positioning
Clarify who you serve, what makes you relevant, and how to communicate your value in a competitive market.
03
Market adaptation
Adapt your marketing approach to local customer expectations, buying behavior, and competitive conditions.
04
Localization
Make your messaging and content feel relevant to the people you want to reach, with attention to language, culture, and local context.
Selected client work
Engagements we have announced publicly
Byewaste
Supporting Byewaste's U.S. market entry
Circular economy and textile technology
KVD announced its engagement to support Byewaste's U.S. market entry and go-to-market strategy.
Read moreGradyent
Supporting Gradyent's expansion into the U.S.
Energy technology and software
KVD announced its engagement to support Gradyent's U.S. market entry and go-to-market strategy.
Read morebiotactical
A strategic marketing partnership for biotactical's U.S. expansion
Biotechnology and life sciences
biotactical announced a strategic marketing partnership with KVD to support bringing its rapid microbial detection technology to the U.S. market.
Read moreThese describe engagements as they were announced, with links to the original announcements. They do not report completed results.
How we work with you
International perspective. Close collaboration.
We work closely with business leaders, marketing teams, and international business teams to connect commercial ambitions with a clear marketing strategy. Whether you need an external strategic partner or additional international expertise, we tailor our support to your team and your stage of expansion.
Start the conversation- 01
Understand
We get to the real commercial question behind your expansion and challenge assumptions with market evidence.
- 02
Adapt
We turn insight into positioning and marketing that fits the expectations of your target market.
- 03
Activate
We align teams, partners, and plans so the strategy performs beyond the boardroom.
About KVD
Based in Cambridge. International in outlook.
KVD is led by two international marketers and based in Cambridge, Massachusetts. We help businesses navigate the marketing challenges of entering a new market and strengthening their presence in an existing one—with clear positioning, thoughtful adaptation, and relevant local communication.
Marketing strategy
Nathalie van Doorne
15+ years in strategic brand management, digital marketing and business development across global markets.
Market entry
Wilbert Kragten
20+ years in international marketing and business, and author of a practical playbook for U.S. market entry.
KVD is part of the Synfiny network, and Wilbert and Nathalie are both members of the NAF New England leadership team. Together they host the podcast CMOtalk USA with Koen Pauwels, interviewing CMOs around the world about transatlantic marketing.
Insights & perspectives
The book, the thinking, and where you can meet us.
The marketing playbook
Mastering the Marketing Entry in the United States
A strategic blueprint for European firms, with ten market-entry steps, more than 25 case studies and practical tools.
Explore the book Strategic marketing insights
Notes on positioning and market entry
Short, practical pieces on positioning, market adaptation and international growth.
Read our insights Speaking & events
U.S. market entry at Invest in Resilience
Wilbert Kragten presented on U.S. market entry for medtech and digital health companies at Invest International's event.
Read the recap See events and updates Speaking & events
Launching CMOtalk USA
CMOtalk USA launched aboard the Clipper Stad Amsterdam, with Nathalie and Wilbert as co-hosts alongside lead host Koen Pauwels.
Read the recapYour next market
Let’s discuss your growth plans.
Entering the U.S., strengthening your marketing, or expanding internationally? Tell us what you want to achieve and where you need strategic support.
Talk to KVD