KVD Consultancy
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Service 03

AI Brand Campaign

Turn the AI Brand Gap™ into a programme of action.

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The problem this addresses

Once the AI Brand Book defines how your brand should be understood, the next question is how AI actually represents it. We assess AI responses against your intended positioning, using questions and buying situations relevant to your customers. The AI Brand Gap™ then guides the prompts we test, the sources we examine, and the information we correct, enrich or build.

KVD’s approach

Define

Establish the intended brand understanding, using the AI Brand Book as the reference.

Assess

Examine AI responses across relevant customer questions and buying situations, and compare them with the intended positioning.

Activate

Coordinate the information, content, website and specialist work that addresses the priorities identified.

Evaluate

Assess changes, learn what is working and refine priorities as your market, your brand and AI systems evolve.

What the client receives

  • Assessment of AI responses against the intended brand positioning
  • Prompt testing based on relevant questions and buying situations
  • Review of the sources and information contributing to the AI Brand Gap™
  • Priorities for information to correct, enrich or build
  • Coordination of specialist partners, content, websites and tools
  • Ongoing tracking, evaluation and refinement

The AI Brand Book establishes the strategic reference; the AI Brand Campaign provides the subsequent evaluation, activation and ongoing programme. The aim is to improve the accuracy, relevance and consistency of how AI represents your brand. Individual AI responses remain variable, and recommendations and rankings cannot be guaranteed.

Illustrative examples

These examples are illustrative, written to show the kind of problem this service addresses. They do not describe specific client work.

Strengths that AI overlooks

AI answers describe a company accurately but omit what makes it different. The campaign identifies which information is missing and which sources need strengthening.

Associated with the wrong alternatives

AI compares a company with competitors outside its category. Assessment shows where the association comes from and what information to correct or build.

The result of the engagement

A sustained, coordinated programme that uses repeated evaluation to guide what to correct, enrich or build next.

The team behind the programme.

Wilbert Kragten and Nathalie van Doorne lead KVD and its programmes for Closing the AI Brand Gap™. For this work, we bring together complementary expertise to develop your AI Brand Book and guide the coordinated action that follows.

Programme leadership

Specialist expertise and coordination

  • Prof. Dr. Koen Pauwels

    Marketing effectiveness and AI

    View LinkedIn profile

  • Arvid E. Gollwitzer

    AI and foundation-model expertise

    View LinkedIn profile

  • Micha Luksenburg-Roos

    Chief of Staff, AI Brand Programmes

    Micha serves as Chief of Staff for KVD’s AI Brand programmes. She coordinates the team, programme priorities and specialist partners, keeping decisions, communication and delivery aligned with the direction set by Wilbert and Nathalie.

    View LinkedIn profile

Specialist contributors are brought together by KVD for its AI Brand programmes.

Let’s discuss your brand and AI.

Brand strategy, an AI Brand Book or an AI Brand Campaign? Tell us about your company, how you want your brand to be understood, and where you need support.

Talk to KVD Email Wilbert