In the field
Active in the marketing community, on both sides of the Atlantic
Alongside client work, Wilbert and Nathalie stay close to the practice of international marketing — through the podcast they host, the networks they belong to, and the conversations they have with marketing leaders every week.
Podcast
CMOtalk USA
Wilbert and Nathalie host CMOtalk USA together with Koen Pauwels. In each episode they interview CMOs from around the world about transatlantic marketing: what changes when a brand crosses the ocean, what holds up, and what marketing leaders wish they had understood earlier.
It is the same subject as our client work, approached from the other side of the table — which is exactly why it keeps the work sharp.
Speaking & events
Event recap
U.S. healthcare market-entry keynote at Invest in Resilience
Wilbert Kragten delivered the keynote at Invest International's Invest in Resilience conference at the Van Nelle Fabriek in Rotterdam.
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Launching CMOtalk USA: a transatlantic marketing conversation
CMOtalk USA launched aboard the Clipper Stad Amsterdam, with Nathalie and Wilbert as co-hosts alongside lead host Koen Pauwels.
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Gradyent marks its North American launch in Boston Harbor
Reflections on timing and positioning as European energy technology companies enter the U.S. market.
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U.S. marketing and positioning insights at Cambridge Innovation Center
Nathalie and Wilbert shared U.S. market-entry insights with a regenerative medicine delegation and Boston's Dutch community at Cambridge Innovation Center.
Read the recapNetworks
KVD is part of several professional networks. Wilbert and Nathalie are both members of the NAF New England leadership team, and KVD is a member of the Synfiny network.
Let's discuss your growth plans.
Entering the U.S., strengthening your marketing, or expanding internationally? Tell us what you want to achieve and where you need strategic support.