Podcast
Conversations with marketing leaders on both sides of the Atlantic.
The conversation
CMOtalk USA brings senior marketing leaders together to explore how brands grow across markets. Lead host Koen Pauwels and co-hosts Nathalie van Doorne and Wilbert Kragten discuss the decisions, cultural differences, and strategic challenges shaping international marketing.
From brand positioning and customer understanding to AI and growth, the conversations connect leadership experience with questions facing marketing teams today.
Open CMOtalk USA on Spotify to browse the complete episode archive and listen in your preferred Spotify experience.
Open CMOtalk USA on SpotifySelected episodes
Klaas Weima, founder of CMOtalk; Koen Pauwels, lead host and Distinguished Professor of Marketing at Northeastern University; co-hosts Nathalie van Doorne and Wilbert Kragten
Klaas Weima hands the CMOtalk platform to the U.S.-based host team as the show begins its American chapter from Boston.
Listen to the episodeKeith Landis, Chief Marketing Officer at Xebia
A conversation about bringing 18 company brands together under one Xebia identity and the ‘AI cubed’ framework for B2B marketing.
Listen to the episodeAlessandro Bonacina, Chief Growth Officer at Amplifon
A discussion about building a consistent global brand across more than 25 countries while addressing consumer hesitation around hearing care.
Listen to the episodeDara Treseder, Chief Marketing Officer at Autodesk
A conversation about Autodesk’s global marketing strategy and the growing role of AI proficiency in B2B marketing leadership.
Listen to the episodeEntering the U.S., strengthening your marketing, or expanding internationally? Tell us what you want to achieve and where you need strategic support.
