Services
Brand building for humans and AI.
Three complementary services: brand strategy and Brand Book, AI Brand Book, and AI Brand Campaign. Brand strategy comes first; tools, channels and specialist partners follow the strategy.
01
Brand Strategy and Brand Books
A shared strategic foundation for teams and partners.
Guides expression. We define how the brand presents itself to people: its positioning, identity, messaging, visual language, tone of voice and principles for consistency.
Read more02
AI Brand Book
Define your brand clearly for people and AI.
Defines intended understanding. We document how the brand should be understood by AI platforms: its category, audiences, competitive associations, relevant problems and use cases, supporting evidence, authority and brand signals.
Read more03
AI Brand Campaign
Turn the AI Brand Gap™ into a program of action.
We assess AI responses against your intended brand positioning, coordinate the information, content, website and specialist work that addresses the gaps, and refine priorities over time.
Read moreInternational expertise
Market Entry
We help international companies enter the U.S. and support American businesses expanding into Europe and beyond. From market prioritization and positioning to adaptation and localization, we shape a marketing approach that fits your next market.
International marketing, market entry and go-to-market strategy remain part of the expertise behind our work.
Explore market entry Go-to-Market StrategySupporting capabilities
The expertise behind our work.
Strategic marketing
Set a clear marketing direction, identify priorities, and build a practical plan to support your business ambitions.
Positioning
Clarify who you serve, what makes you relevant, and how to communicate your value in a competitive market.
Market adaptation
Adapt your marketing approach to local customer expectations, buying behavior, and competitive conditions.
Localization
Make your messaging and content feel relevant to the people you want to reach, with attention to language, culture, and local context.
Let’s discuss your brand and AI.
Brand strategy, an AI Brand Book or an AI Brand Campaign? Tell us about your company, how you want your brand to be understood, and where you need support.